Courses

Business & Economics > Marketing / Sales


Course
Export Marketing and Finance
Lecturer
Kamau John Njau
University
Africa Nazarene University
Period
Fall 2023
Language
English

Keyword

Syllabus

Export marketing is a core course for marketing and international business management students. The course purpose to prepare graduate for export marketing and finance roles in exporting organizations.The course focusses on core export issues such as processing export orders, export documentations, packaging, shipping, cargo insurances, freight charges, export regulations, export financing, roles of trading blocks in export markets, operations and logistics in export marketing as well as ethical issues encountered in export business.

No. File Download
1 0.Syllabus (2).pdf Download

Courses List

No. Course Format File Date
1 week 1 # Overview of export marketing 2023-12-11
2 week 2 # Export marketing Research 2023-12-11
3 week 3 # Developing export marketing strategy 2023-12-11
4 week 4 # Processing export order and incoterms 2023-12-11
5 week 5 # Export marketing documentations 2023-12-11
6 week 6 # Packaging shipping and insurance 2023-12-11
7 week 7 # Export contracts and financing 2023-12-11
8 week 8 # Export regulations 2023-12-11
9 week 9 # Trade blocks and exports 2023-12-11
10 week 10 # Electronic commerce 2023-12-11
11 week 11 # Managing export operations 2023-12-11
12 week 12 # Ethical issues in export marketing 2023-12-11

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