The course aims to describe how marketing strategies can be applied to an industrial context, taking into account the economic, technological and managerial dimensions of business markets. The significance of industrial marketing emanates from the fact that industrial markets have been growing at unprecedented rate during the past few decades and the demands for industrial products and services have exceeded the actual industrial output. The course comprises basics of industrial marketing, components of strategy, channel strategy, marketing communication, business marketing innovations, managing servises and all other marketing elements. Industrial marketing has close links with Business Environment strategy, Human Resource Management, customer service and all this is part of Marketing Management.