Courses
Business & Economics > Marketing / Sales
- Course
- Special application of marketing research
- Lecturer
- Kamau John Njau
- University
- Africa Nazarene University
- Period
- Fall 2024
- Language
- English
Keyword
Syllabus
The purpose of this course is to introduce learners to special applications of marketing research. the course focuses on how to move research from theory to practice by exposing learners to real research practices, the challenges and how to mitigate against them. The course specifically expose the learner to: Overview of marketing research; Attitude (measurement) research; Market segmentation research; Market and sales analysis research; Product research; Advertising research; Price research; Distribution research research, The research cycle, Concept and product testing, Name and package testing, Advertising research, Test market studies, Pollsters research, Customer service management research and Ethical issues in marketing research. (101 words)
| No. | File | Download |
|---|---|---|
| 1 | 0.Syllabus.pdf | Download |
Courses List
| No. | Course | Format | File | Date |
|---|---|---|---|---|
| 1 | week 1 # Introduction | 2024-12-03 | ||
| 2 | week 2 # Research cycle | 2024-12-03 | ||
| 3 | week 3 # Concept Research | 2024-12-03 | ||
| 4 | week 4 # New Product Research | 2024-12-03 | ||
| 5 | week 5 # Name research | 2024-12-03 | ||
| 6 | week 6 # Package testing | 2024-12-03 | ||
| 7 | week 7 # Advertising and promotion research | 2024-12-03 | ||
| 8 | week 8 # Test market studies | 2024-12-03 | ||
| 9 | week 9 # Market and sales analysis research | 2024-12-03 | ||
| 10 | week 10 # Customer service mgt research | 2024-12-03 | ||
| 11 | week 11 # Public opinion research | 2024-12-03 | ||
| 12 | week 12 # Ethical issues in marketing research | 2024-12-03 |
제목