This course introduces practical concepts in Micro and Macroeconomics while emphasizing on business decision making. The decisions made by individual managers and consumers generate the fundamentals of market supply and demand, governing the prices and quantities sold in all economic transactions. As a manager seeking to maximize firm value, understanding your market(s) is crucial to achieving your goals. The first part of the course examines how managers make day-to-day decisions about running their businesses when their product is sold in a market that works efficiently.