| 1 |
lecture 1 -Introduction to financial services marketing
|
|
|
2022-06-20
|
|
|
| 2 |
lecture 2 -Financial service marketing environment
|
|
|
2022-06-20
|
|
|
| 3 |
lecture 3 -Financial services consumer behavior
|
|
|
2022-06-20
|
|
|
| 4 |
lecture 4 -Identifying and targeting financial services consumer
|
|
|
2022-06-20
|
|
|
| 5 |
lecture 5 -Developing and managing financial service products
|
|
|
2022-06-20
|
|
|
| 6 |
lecture 6 -Managing channels of distribution for financial services
|
|
|
2022-06-20
|
|
|
| 7 |
lecture 7 -Pricing of financial services
|
|
|
2022-06-27
|
|
|
| 8 |
lecture 8 -Communication and Promotion of financial services
|
|
|
2022-06-27
|
|
|
| 9 |
lecture 9 -The roles of people, physical evidence and processes in marketing of financial services
|
|
|
2022-06-27
|
|
|
| 10 |
lecture 10 -Service quality and productivity in financial services marketing
|
|
|
2022-06-27
|
|
|
| 11 |
lecture 11 -Customer relationships, retention and loyalty in financial services marketing
|
|
|
2022-06-27
|
|
|
| 12 |
lecture 12 -Corporate financial services marketing
|
|
|
2022-06-27
|
|
|
| 13 |
lecture 13 -Ethical issues in financial services marketing
|
|
|
2022-06-27
|
|
|
