This course introduces undergraduate Management students to fundamental research principles in entrepreneurship and management. Structured as a systematic 14-week academic journey, the course begins with understanding the role of research in advancing management knowledge and continues through the exploration of research paradigms, critical literature review, and the development of conceptual frameworks. Students are guided to identify research gaps, formulate research questions, and design methodologically sound studies. The course covers instrument development, data collection, and both quantitative and qualitative data analysis. Emphasis is placed on methodological rigor, logical consistency, and academic integrity. While grounded in basic research, the course also connects theoretical inquiry to managerial contexts, enabling students to interpret findings within organizational and entrepreneurial environments. By the end of the course, students will have developed a scientific mindset and analytical competence as a foundation for further academic research and a deeper understanding of management phenomena.