Courses
Business & Economics > Management
- Course
- International Business Strategy
- Lecturer
- Githii Stephen
- University
- Africa Nazarene University
- Period
- Spring 2024
- Language
- English
Keyword
Syllabus
The course analysis how international businesses develop and leverage their capabilities and competencies to create competitive advantages in international markets. A key purpose of this course is to understand how managers design and implement international business strategies. A range of internationalisation theories and frameworks are used to analyze strategy formulation; decisions regarding to the foreign direct investment; selections of foreign investment locations; forms of international involvement and modes of market entry; and the concept of liability of foreignness. The course will also look at the process of internationalization depicting how different business move to foreign markets.
| No. | File | Download |
|---|---|---|
| 1 | International Business Strategy Syllabus.pdf | Download |
Courses List
| No. | Course | Format | File | Date |
|---|---|---|---|---|
| 1 | Week 1-Introduction source of Competition | 2024-06-20 | ||
| 2 | Week 2-Foreign Entry Theories | 2024-06-20 | ||
| 3 | Week 3- Analyzing the Foreign Environment | 2024-06-20 | ||
| 4 | Week 4- Strategy Formulation | 2024-06-20 | ||
| 5 | Week 5- Strategy Implementation | 2024-06-20 | ||
| 6 | Week 6- Foreign Direct Investment | 2024-06-20 | ||
| 7 | Week 7- International Alliances | 2024-06-20 | ||
| 8 | week 8 -Internationalization process | 2024-06-20 | ||
| 9 | Week 9 - Global Marketing Strategies | 2024-06-20 | ||
| 10 | Week 10- Global Supply Chain Management | 2024-06-20 | ||
| 11 | Week 11-International Competitive Advantage | 2024-06-20 | ||
| 12 | Week 12-Emerging Trends in I. Business | 2024-06-20 | ||
| 13 | Week 13- Globalization versus Glocalization | 2024-06-20 |
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