| 1 |
lecture 1- Introduction, principles and function of advertising
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2022-06-21
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| 2 |
lecture 2 - The players, structure, and evolution of advertising
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2022-06-21
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| 3 |
lecture 3 - Advertising’s Role in Marketing
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2022-06-21
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| 4 |
lecture 4 - Advertising’s Role in Marketing
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2022-06-21
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| 5 |
lecture 5 - Advertising and Society
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2022-06-21
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| 6 |
lecture 6 - midterm
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2022-06-21
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| 7 |
lecture 7 - How advertising works
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2022-06-21
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| 8 |
lecture 8 - How advertising works PART II
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2022-06-21
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| 9 |
lecture 9 - Advertising Research
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2022-06-21
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| 10 |
lecture 10 - MEDIA BASICS: Effective Advertising Media
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2022-06-21
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| 11 |
lecture 11 - PRINT MEDIA: Effective Advertising Media
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2022-06-21
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| 12 |
lecture 12 - BROADCAST MEDIA: Effective Advertising Media
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2022-06-21
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| 13 |
lecture 13 - Internet and nontraditional media
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2022-06-21
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