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Lecture 1-Manufacturing and services
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2022-03-03
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| 2 |
Lecture 2-The development process
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2022-03-03
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Lecture 3-Innovation and invention Making things
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2022-03-03
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Lecture 4-Materials and suppliers
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2022-03-03
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Lecture 5-Business Philosophies
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2022-03-03
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Lecture 6-Buyers, sellers and the market
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2022-03-03
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Lecture 7-Marketing and market orientation Products and brands
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2022-03-03
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Lecture 8-Price ; Place
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2022-03-03
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Lecture 9-Promotion
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2022-03-03
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Lecture 10-The Internet; E-commerce
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2022-03-03
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Lecture 11-Sales and Costs
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2022-03-03
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| 12 |
Lecture 12-Profitability and unprofitability
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2022-03-03
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